Brand 16

Rashed AlShashai’s Brand 16 (2022) is part of the Brand series, which the artist created as a reflection of the evolution of human methods in organizing life within a global system dominated by consumer culture.

A desire for a closer relationship with God has driven mankind to construct temples, churches and mosques. The installation creates a nuanced impression comparable to the stained glass of windows and doors in places of worship. AlShashai employs a symbolic approach in Brand 16: the refineries are similar to windows that filter sunlight, which the artist says is akin to how capitalism filters the desire to regulate human relationships.

The Brand series, which emphasizes the virtues of thankfulness and spiritual connection, invites the viewer to contemplate the possibilities of conscious consumption.