Self

Self

Noor Riyadh

YEAR

2022

MEDIUM

Lightart

Norma Jeane’s Self (2022) is an interactive sculpture that detects and reacts to the presence of viewers as they try to experience it. Guests approach the organism, whose organs are disco gears, drawn in by the evidence of the throbbing electronic dance music and glittering disco lights. Traces of the vibrant disco progressively disappear as the interest of the viewer grows, and they are ensnared and seduced by the piece. Self recalls the contemporary emotion of ‘FOMO’, or ‘fear of missing out’, while focusing on the identity of automated machines and the discourse around technological ‘singularity’. After all is said and done, by the time the viewer enters the artwork, all of the hints of the club have evaporated, and they are left standing in a space that is devoid of any sensory stimulation. After the viewers have left, the room reverts to its previous condition – a vibrant disco – even though there is no longer anyone there to participate.


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