Felipe Prado’s Picto Sender Machine is a welcome change in a time in which we are used to seeing films, television programs and photographs in high definition. It consists of an enormous low-resolution screen of 1,200 enlarged pixels that invites the public to interact with it: their silhouette, movements, dance steps and gestures are translated into blocks of light displayed on a live screen. Picto Sender Machine forces us to express ourselves in the simplest, most instinctive way, without thinking too much about it.
King Abdullah Financial District (KAFD)
Felipe Prado (b. 1981) is a Chilean multidisciplinary artist who works primarily in the visualization of music. He creates multimedia and video installations, animations, photographs, visuals for live performances, music videos, video mappings and complete visual identities for music festivals.
Prado creates light art installations that often include an element of audience participation. Notable works include Picto Sender Machine, an installation for the 7th edition of the Amsterdam Light Festival (2018-19).
Sarah Abu Abdallah
Sarah Abu Abdallah’s (b.1990) work challenges the impossible by piecing together improbable elements and connections as a gesture of hope and outlet for new narratives through video, installation, poetry, images and conversations.SEE ARTIST
Company New Heroes
Company New Heroes (est. 2009), based in Amsterdam, specializes in international multi-disciplinary storytelling projects, creative concepts and biobased creations, collaborating with an international network of creative professionals to create unique projects.SEE ARTIST
Karolina Halatek (b. 1985) is a Polish artist who uses light as the central medium in her work to create experiential site-specific spaces that incorporate visual, architectural and sculptural elements.SEE ARTIST
Riyadh Art’s ten programs and two festivals turn the city into a creative canvas, bringing public art to the spaces where people travel, work and play.Explore Now
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