تأسست شركة “نيو هيروز” في العام 2009م، لتتخصص في مشاريع سرد القصص الدولية التي تنتمي إلى العديد من المفاهيم الإبداعية والقصص المستوحاه من الحياة. ويتعاون مديرها الفني لوكاس دي مان وفريقها من أمستردام، مع شبكة دولية من المحترفين المبدعين في عالم الفنون المسرحية والسمعية البصرية لتصميم مشاريع تكون فريدة من نوعها. وأنشأت الشركة خلال العقد الماضي أكثر من 100 مشروع في أكثر من 20 دولة حول العالم. ومن أبرزها خلال السنوات الأخيرة: (whatwouldyousayY20 2020) وهي عبارة عن سلسلة من البرامج الحوارية عبر الإنترنت، و The exploded view في أسبوع التصميم الهولندي، و The Growing Pavilion في إكسبو فلورييد بمدينة ألمير الهولندية.
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